Cours à l'étranger
Stratégie Commerciale & Stratégie Marketing du Port
“Inventory of a port”
- Importance of a port
- Social stability of a port
- Comparing ports
- Interaction between sea ports and hinterland ports
- Unions as stakeholders
- Pilotage, tugboat, linesman as stakeholders and monopoly situation
- Customs as stakeholders
- Barge & feeder operators as stakeholders
- Rail and truck companies as stakeholders
- Inventory of services offered by a port
“Point-to-point concept” & “Time and cost positioning of a port”
- Role of a port in a point-to-point relationship within a total logistical chain concept
- Type of container vessels & use of feeders
- Point-to-point offer versus port-to-port offer
- 'Frequency' of sea leg/hinterland connections is more than just connection
“Competition”
- Who are your competitors?
- Definition of one's hinterland versus competition
- Interaction shipping lines – terminal operators
- Port Authorities & liberal systems (competition) versus directive systems
- What is unfair competition?
- Port competition between nations. Case study: Antwerp – Rotterdam
- Mergers and the competitive Authorities
“Clients – who, their needs/requests, their power and driving force”
- Same product for both shipping line & cargo?
- A client becoming your competitor
Can a competitor become an ally? - Shipping lines as a driving force for ports
- Captive market of a port & is it really that captive? Case study
- Forwarders : Niche players versus global networks
- How can a port streamline cargo flows?
“Future of a port – expansion & investments”
- Investments in existing services/new products
- Horizontal and/or vertical integration
- Investments based upon one versus multiple interested parties
“Never ending changes”
- Changing pattern of local stevedores/forwarders to global groups
- Changing pattern of shipping lines (independent) to alliances and mergers
- Congestion/overcapacity at a port/terminal operator due to over-all economic growth, or as a consequence of a local success story
- Growing steps/phases for container terminals linked to volume growth and vessel size growth
- Consequences of biggest container vessels for the balance between sea leg and hinterland transport.
- An export port becoming an import port, challenges & opportunities
“Reality versus perception of a port”
- Change the perception
- Perception of a port as market leader
- Perception about 'mainport concept'
- Contradictory targets partially resulting in the choice of a port
“Port development and the interaction between port authority and the Terminal Operator”: expansion – part of the national economy
- Port power: Changing/changed decision making process between the Port Authority and the terminal operator.
- Who is taking the lead for port expansion/development?
- Port Authority to 'organise' competition within 'their' port.
- Port Authority granting concessions to terminal operators and shipping lines (anchoring)
- Role of ports within the scope of national governments
- Changing pattern of investors first terminal facilities/from Port Authority to terminal operator
- Over-all duty of a government (local/national)
- Port development always in function of growth
- Investment plans in different ports for same clients
- Dedicated terminals versus multi-user & multi-purpose terminals
“Needs of a terminal operator to be able to outperform competition”
- How and when to develop I.T. for a terminal operator
- Clients of a port dictating the investments of a port/ terminal operator
- Berth productivity versus crane productivity
- Need for depot facilities, repair facilities, CY-CFS?
- Need for links with hinterland transport companies?
- Need for set-up of a Joint Venture with shipping line – AIT, shipping lines -AG?
- Limits to berth productivity improvement
- Financial power to grow superstructure
- Value of a global network for a terminal operator
- Is culture clash existing in global networks?
- Waterside capacity.
- How to deal with un-coordinated volumes
“Contracts of a terminal operator”
- Various rates – handling storage
- Productivity criteria – guarantees penalty – bonus (KPI's)
- Flexibility first reception and delivery of container obligations
- Storage patterns for containers
- Value of information
- Validity of contracts & rate increase/adoption models
- Exclusivity in a port, in a range
- Direct calls versus slotcharters
- Pricing policy of shipping lines (freight rates) versus pricing policy of a terminal operator (handling rates)
- Legal validity and present behaviour of clients
- Terminal Handling Changes
“Forecasting and budgetting”
- How to forecast and budget?
- What is being shipped in container and what is the market revolution of these products in our hinterland?
- Import markets changing into export markets
- Volume figures
- Evolution of congestion in the competing range
- Overcapacity of shipping lines