Cours à l'étranger
Gestion d'un Terminal à Conteneurs
Day 1: “An in-depth approach of port operations aimed at container business”
- Introductions to the seminar
- Presentation on Apec
- Who is WHO?
- Introduction on the port of Antwerp
- Role of marketing attracting clients : Inventory of a port today
- Requirements of our customers
- The cost of a port: Point to point principle
- Reasons to choose “Our port our facilities
Day 2 “Offer & demand: filling in the needs of port clients?”
- Making the strategy happen
- The major achievements
- The 5 intents
- The 3 targets
- The importance of strategies
- Core values
- The fish philosophy
- Internal communication
- Some teasing definitions
- Views of a terminal operator
- “Operations should realize what commerce is di dictating “
- “Finance should materialize the whishes of the market “
- “Turnover is the guiding principle”
- “Productivity and benefits are the rule”
- “Waiting before arrival is not allowed”
- Communication externally
- Relationship between all stakeholders
- Port Authority
- Terminal operators
- Lines and their agencies
- Forwarders: local and international groups
- Customs
- Unions
- Pilots, tugboat companies etc
- Education and training institutions
Debate with the audience concerning communication
Day 3: “The operational set-up & monitoring of a container terminal”
- Organizing and monitoring a container terminal
- 0rganizing and monitoring a container terminal
- Container terminal management systems
- Port labor Organization
- Commercial and marketing
DAY 4: “The match between container operations and the changing needs of container clients”
- Terminal configuration layout
- Developments of a port towards the future
- Needs for the future: knowing the market, the needs of the clients and the competition.
- Decision making process and availability of funds
- Competition and or corporation between ports and terminal operators
- Strategic development of a hinterland network
Day 5: “How to cope with changing competition”
- The clients of a terminal operator
- The competition
- Intra-port
- National
- International
- A Greenfield project: Case study of a planned port
- Rebuilding a state of the art terminal from 2 old terminals: Case study of MSC Home Terminal in Antwerp