Cours à l'étranger
Operations Portuaires
Day 1: “The port: the offer versus the needs of the clients”
- Presentation Apec
- WHO is WHO
- Who is who (presentation students)
- Intro by the students of their port(s)
- Presentation The port of Antwerp
- Role of Marketing, attracting clients: General introduction
- Inventory of a port to day
- Target of a port: TS and/or hinterland oriented
- Nautical position: coastal or hinterland location
- Accessibility of a port: nautical and inland
- Specialties of a port
- Competition
- What do customers expect from the PA
- Governance and tasks
- Port competition
- Equipment and tasks
- Master plans to attract private investors
Day 2: “The importance of port strategy and communication to realise the objectives”
- Making the strategy happen
- The major achievements
- The 5 intents
- The 3 targets
- The importance of strategies
- Core values
- The fish philosophy
- Internal communication
- Some teasing definitions
- Views of a terminal operator
- “Operations should realize what commerce is di dictating “
- “Finance should materialize the whishes of the market “
- “Turnover is the guiding principle”
- “Productivity and benefits are the rule”
- “Waiting before arrival is not allowed”
- Communication externally
- Relationship between all stakeholders
- Port Authority
- Terminal operators
- Lines and their agencies
- Forwarders: local and international groupsCustoms
Unions - Pilots, tugboat companies etc
- Education and training institutions
- Debate with the audience concerning communication
Day 3: “From a general strategy to operational realisation and to cost consequence”
- Antwerp Port Master planning
- General context
- Mission statement
- Main trends
- Strategic positioning
- Forecasting
- Port infrastructure projects
- Container terminal lay out
- Institutional problems
- Reasons to choose “Our port our facilities”
- Value of a Port/terminal operator
- Best possible combination nautical and land leg
- Most adequate equipment
- Best-in-class productivity
- Reliable secure and safe environment
- Long term view of the port/terminal operator
- Possibility to anchor clients
- Attractive cost/sales price
- Developments of a port towards the future
- Needs for the future: knowing the market, the needs of the clients and the competition.
- Decision making process and availability of funds
- The cost of a port: Point to point principle
- Time = cost
- Equipment = cost
- Labour = cost
- The cost of a Port (part 2)
Day 4: “Positioning of a port in a competitive environment”
- Case study Zeebrugge car import/export hub
- Differences between approaches per sector
- Competition and or corporation between ports and terminal operators
- Intra port-national level-international level
- Sound competition can be profitable
- Extreme competition can be dangerous
- When is corporation interesting for all parties concerned?
- Norms and rules for the operation of a port logistic platform
- Development of a intermodal platform
- Strategic development of a hinterland network
- Possibilities besides road transport?
- What about strategic partnership with railroad companies?
- What about strategic opportunities linked with the hinterland waterways?
- What about strategic opportunities between seaports and inland ports
Day 5: “The playing field and its rules for port authorities and port operators”
- The different Port Models
- Port privatization issues methods and constraints
- Criteria of a port Authority to award a concession to a terminal operator
- Views towards future expansion
- Experience
- Financial results
- Existing clients/potential clients
- Employment in the past and the future
- Business plan
- Rebuilding a state of the art terminal: Case study MSC Home terminal